Privacy Policy

Last Updated: 2026

Website: armourtobarber.uk

Armour to Barber ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website armourtobarber.uk (the "Site").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using armourtobarber.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Name, email address, phone number, and other identifiable information you voluntarily provide when completing forms or contacting us.
• Technical Data: IP address, browser type, operating system, device identifiers, and device type.
• Cookie Data: Information collected through cookies and similar tracking technologies (see Cookie Policy section below).
• Usage Data: Pages visited, time spent on pages, links clicked, referring URL, search queries, and other browsing behaviour.
• Analytics Data: Information collected through third-party analytics services to understand user interactions with our Site.

How We Use Information

We use the information we collect for various purposes, including:

• To provide, maintain, and improve the Site and our services.
• To send promotional communications, newsletters, and updates (with your consent where required).
• To track affiliate referrals and commissions from casino partners.
• To conduct analytics and understand user behaviour to optimise site performance.
• To personalise your experience and deliver targeted content.
• To comply with legal obligations and respond to lawful requests.
• To detect, investigate, and prevent fraudulent transactions and other illegal activities.
• To process and fulfil any requests you make.

Cookie Policy

Our Site uses cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device.

Types of Cookies We Use:

• Essential Cookies: Necessary for the Site to function properly (e.g., security, user preferences).
• Performance Cookies: Collect data on Site performance and user behaviour to improve functionality.
• Analytics Cookies: Track user interactions for statistical and analytical purposes.
• Marketing Cookies: Used for affiliate tracking, conversion measurement, and targeted advertising.
• Third-Party Cookies: Set by our partners, including casino affiliates and analytics providers.

Cookie Opt-Out: You may control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may impair Site functionality. You can also opt out of analytics and marketing cookies by adjusting your browser preferences or using third-party opt-out tools.

Third-Party Links

Our Site contains links to external websites, including casino operators, gambling platforms, and affiliate partners. We are an affiliate website and earn commissions from referrals to these third parties.

Important Disclaimer: We do not control and are not responsible for the privacy practices, policies, content, security, or operations of external websites. Each third-party website maintains its own privacy policy, and we strongly encourage you to review their privacy statements before providing any personal information. Your use of third-party sites is governed by their terms and privacy policies, not ours.

We are not liable for any data breaches, privacy violations, or other issues arising from your interaction with third-party websites or services.

Your Rights

UK and EU Data Subjects (GDPR): If you are located in the UK or EU, you have the following rights under the General Data Protection Regulation (GDPR):

• Right of access to your personal data.
• Right to rectification of inaccurate data.
• Right to erasure ("right to be forgotten").
• Right to restrict processing.
• Right to data portability.
• Right to object to processing.
• Rights relating to automated decision-making and profiling.

To exercise any of these rights, please contact us at the email address below with details of your request.

US Data Subjects (CCPA and State Laws): If you are a US resident, you may have additional rights under applicable state privacy laws, including the California Consumer Privacy Act (CCPA). You may have the right to know, delete, and opt-out of the sale or sharing of personal information. Contact us to submit a verifiable consumer request.

Other Jurisdictions: Depending on your location, you may have additional privacy rights. Please contact us if you have questions about your rights under local law.

Data Retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Retention periods vary depending on the type of data and our legal obligations:

• Contact Information: Retained until you request deletion or for as long as you remain subscribed to our communications.
• Analytics Data: Typically retained for up to 24 months.
• Affiliate Tracking Data: Retained in accordance with affiliate programme requirements and applicable law.
• Legal/Compliance Data: Retained for the duration required by applicable legislation (typically 6-7 years).

Once data is no longer necessary, we will securely delete or anonymise it. However, we may retain certain information if required by law or to fulfil legitimate business purposes.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Email: privacy@armourtobarber.uk
Website: armourtobarber.uk

We will respond to your inquiry within 30 days or as required by applicable law. If you are located in the UK or EU and are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).

This Privacy Policy is effective as of 2026 and may be updated at any time. We will notify you of material changes by updating the "Last Updated" date and posting the revised policy on this page. Your continued use of the Site constitutes your acceptance of the updated Privacy Policy.